guideIT has published a (video) podcast as part of its DIGITAL SERIES, which offers you suggestions and impulses around the topics of digital transformation. To this end, we will regularly speak with experts and discuss and highlight current, exciting issues.
In our second episode, Olivier Martinet (CEO and Consultant at Posidonia Consulting, Ex VP Marketing at bp) and guideIT’s Managing Director Bastian Bludau talk about “Customer Loyalty of the Future”.
The focus was on the following interesting questions, among others:
– How must current loyalty programs transform to meet customer needs in the future?
– What role will data play for customer loyalty programs in the future?
Are you curious about the views of our experts?